Sports Message Wisdom

December 26th, 2011 No Comments Tags: , , , ,

I love a research study that shows results helpful yet meaningful in the real world. I recently read about a study that was conducted that looked at exercise advertising and its affect on food intake, hmmmmm. The researchers sneakily observed subjects being exposed to exercise commercials and their food intake.

They found that people exposed to these exercise messages served as a reminder of the link between food and activity AND affected food consumption.

In fact, the participants exposed to these reduced their calorie intake by over 20% relative to the control group. The higher the BMI the greater the reduction. Interestingly they found by watching these increased their healthfulness and liking of the meal.

Finally a TV commercial that garners positive behaviour. The only reason I can think of for NOT channel surfing during commercials!!

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