Did you hear that the FDA announced new requirements of chain restaurants, movie theatres and pizza parlours to post calories on their menus of their food and drink offerings? Did you hear the alleluia chorus that followed, “fa la la la la, la la la la”?! That’s a little something more to be thankful for this US Thanksgiving week.
In Canada and the US consumers have been accustomed to having access to the ingredient and nutritional information on food package labels for more than a decade. You might have heard about plans to improve this back in July. This information needs to be available for consumers for ALL food they access whether from a food package or a fast food outlet. Don’t you think?
Data shows that consumers now eat out more and more. About a third of the calories consumed come from outside of the home. That’s a significant proportion of energy eaten blindly without a clue of what’s in it.
I have written many times and explain in my ebook Skinny on Slim The Little Black Dress of Diet Books that awareness is bliss. When we know better we do better. I have been in line in a coffee shop in the US and changed my order because I didn’t realize how energy dense the choice I was about to make was. Consumers deserve to know. On the flip side, it has been shown that restaurant outlets will reformulate their products when they need to reveal these nutritional nuggets to the world, hmmmm.
I strongly believe that just fessing up to the calories in offerings is not good enough. They need to disclose the SAME information the food package industry has provided us for years. Revealing the calories is the first step down a long road to consumer enlightenment. In this era of technology why not create an app for that!