Awareness is Bliss on Menu Labelling, Headway to Enlightenment

November 26th, 2014 3 Comments Tags: , , , ,

Did you hear that the FDA announced new requirements of chain restaurants, movie theatres and pizza parlours to post calories on their menus of their food and drink offerings? Did you hear the alleluia chorus that followed, “fa la la la la, la la la la”?! That’s a little something more to be thankful for this US Thanksgiving week.

In Canada and the US consumers have been accustomed to having access to the ingredient and nutritional information on food package labels for more than a decade. You might have heard about plans to improve this back in July. This information needs to be available for consumers for ALL food they access whether from a food package or a fast food outlet. Don’t you think?

Data shows that consumers now eat out more and more. About a third of the calories consumed come from outside of the home. That’s a significant proportion of energy eaten blindly without a clue of what’s in it.

I have written many times and explain in my ebook Skinny on Slim The Little Black Dress of Diet Books that awareness is bliss. When we know better we do better. I have been in line in a coffee shop in the US and changed my order because I didn’t realize how energy dense the choice I was about to make was. Consumers deserve to know. On the flip side, it has been shown that restaurant outlets will reformulate their products when they need to reveal these nutritional nuggets to the world, hmmmm.

I strongly believe that just fessing up to the calories in offerings is not good enough. They need to disclose the SAME information the food package industry has provided us for years. Revealing the calories is the first step down a long road to consumer enlightenment. In this era of technology why not create an app for that!

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3 Responses to “Awareness is Bliss on Menu Labelling, Headway to Enlightenment”

  1. [...] gobbled this goblet of goo down you won’t be able to remove your rings until a week Sunday. Awareness is bliss alright and menu labelling would probably stop you in your tracks if you saw these numbers BEFORE [...]

  2. [...] so I feel lucky that Canada has this. Spoiler Alert! …. this information is still needed for restaurant food given consumers are eating out more than ever mounting a significant proportion of our intake. I [...]

  3. [...] The Happy Meal is Making Me Sad Once I got home and put my groceries away I decided to do more nutritional number sleuthing. This time I surfed on the McDonald’s website looking at their meal for kids, namely the Happy Meal. But you might be asking, isn’t this blog post on food product labels for packaged foods? And my answer would be YES. Yes, but I like to remind consumers that only half of our food supply is mandated to have the nutritional information available for consumers which includes packaged goods. Food sold at fast food outlets are NOT mandated to have this information readily available. So may I remind you as a consumer that we should be demanding this information for ALL of the food we consume – packaged goods AND fast food. [...]

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