I woke up this morning reading about “….why health advocates want calorie counts on your menu and in your face” on the CBC website. Ahhh yes, my favourite subject “menu labelling” on a sunny Friday. Who needs an espresso to wake up with when there’s a headline like that – thank you world!
Fact: Ontario chain restaurants must post calorie counts on menus by 2017. In my opinion this move is ‘good from far, but FAR from good’. Hear me out will you??
Food Package Labelling – Canadians and Americans have been exposed to and are used to having the accessible array of nutritional information on food package labels for over a decade. Industry’s argument that giving more information than only calories will cause confusion is a foot dragging tactic that makes no sense whatsoever. This information is NOT new. As a consumer and health expert, I’m left scratching my head wondering why the food package sector needs to disclose all of this information and the fast food sector does not. There are people who want this information, need it and use it.
Why is the Fast Food Sector exempt? Because of this lack of convenient disclosure of nutritional information, the fast food sector is like the wild west. If you have read any of my posts on this topic one thing will jump out at you in spades: the numbers are absurdly astronomical. Check these posts out: Mulling Over Menus; Blizzard to Cool You; Summertime Scoop; Awareness is Bliss. When this array of information is eventually disclosed in an open and user-friendly fashion, this sector will be motivated to reformulate their offerings. So mandating disclosure of this information is good for consumers who seek it and good for everyone else because in time I’d wager many of the offerings’ nutritional info will improve and be easier to swallow…. on many levels.
Multiple Health Epidemics – You have been living under a rock if you didn’t know our world is facing multiple health epidemics. Knowing how many calories is in your food is a start, but we need full disclosure of chain restaurant offerings, the same as what’s on the food labels – why should we expect any less as consumers? The industry will argue about how difficult it is to make this info available. Please! Yes it’s true a menu cannot post nutrition facts tables with their menu board. Given human ingenuity however, I’d wager we can come up with a solution that is doable.
Consumers’ Changing Habits – Convenience and Fast Food – We know that consumers’ habits have changed dramatically being time starved and seeking convenience. We also know that people are eating out more and more where it has become routine and not just a treat. Because of this people really need to know what’s in their food if they want it. As I have often said – awareness is bliss. Anyone who has driven by a fast food restaurant at dawn or dusk has seen the drive thru line snake out of the parking lot. I don’t think the cars are empty, do you?
So folks, we need to keep banging the gong on this one. We deserve to know what’s in our food, the same information that is available on food package labels. Don’t settle for anything less.